What makes AVA appropriate for all age groups?

The best part of technology is of course the fact that it makes our lives easier. However, one of the major cons is that not every age group finds it easy accessible, given their limit level of understanding with how wireless gadgets actually work. However, with AVA, one need not worry about age groups as it is readily accessible by all kinds of generations—from younger ones to the elderly people.

On that note, here are some reasons that make AVA the right choice of safety enabler for all age groups—

  1. Its pocket size design and simple design

Unlike other safety enablers, AVA is not too cluttered with many buttons, making it simple for any user to understand its design. It is also puny in size, which is not just easy to carry but also to use efficiently for all age groups, since unlike the younger generation, the older generation may find difficulty in holding devices that are bigger in size like tablets and phablets.


  1. It is decked with a user friendly interface

Not everyone is tech savvy, and AVA understands that well. That is why it is built with a super easy and friendly interface, wherein, the functions are easily comprehensive to the younger people as well as the older ones. For elders in the house, like your grandmother or grandfather, a one-time explanation of AVA and its functions would be more than enough to help them comprehend how they can use the device during times of need.


  1. It is a multi-purpose safety enabler

The fundamental purpose of AVA is most certainly to keep you safe when you are out somewhere alone and get caught up in an unwanted situation. However, that’s not the only purpose for which the device can be used. When leaving elderly people at home, the device can of great use in situations where they would want to communicate with you and the phone might not work. Hence, AVA serves many purposes at once when it comes to the safety of your loved ones.


Have you got your AVA yet?

If you haven’t ordered your multi-purpose, user friendly buddy AVA yet, it’s not too late. Log on to or click to order NOW!


What makes AVA a revolutionary safety enabler?

Technology has paved way for the existence of a list of things that one couldn’t have even dreamt of decades ago. While there is arguably a lot of debate relating to its good sides and its bad sides, one certainly cannot deny one thing, and that is, technology has indeed made our lives easier. When it comes to trackers and safety enablers—another dimension that now comes in handy thanks to technology, wireless technology to be precise, there’s a wide variety of products available in the market, just a click away from you.

Then what makes AVA a revolutionary safety enabler?

1. It’s pocket sized design

Unlike other trackers and safety enablers, AVA is designed with convenience in mind. It can fit in extremely secretive places and this makes it easily portable and in fact, if at all you are caught up in a tight spot, the offender wouldn’t even able to spot it immediately to drift you from it. From your pocket to your clutch bag, it can fit in easily, accompanying you wherever you go, whenever you go.

2. The SCREAM feature

While many apps and safety enablers emphasize more on its tracking feature, which helps you to alert your emergency contacts where you are in an unwanted situation, AVA believes in thinking and being one step ahead. That’s why, along with its tracking features, it comes loaded with the SCREAM feature that lets you alert the people near you about your problem, since it believes that help delayed is help denied. Hence, with SCREAM feature on the device, you can get immediate help from those around you, before your emergency contacts can get to you with the tracking feature.

3. No charge for the alerts sent

AVA is not just your keepsake for keeping safe, but also your companion in need that understands you thoroughly. That’s the reason every alert you send from the device is absolutely FREE, as the charges are borne through Save My Soul’s own server.

Did you order your AVA yet?

If you still haven’t got your own personal safety buddy AVA, then it’s not too late. Visit or simply order it from Flipkart–


4 important safety resolutions for 2016

The New Year has kick started and everybody is but obviously in the mood of celebrations!

A New Year is all about new beginnings, rectifying old mistakes and taking vows that are positive and helpful, for oneself as well as the society as a whole.

Like it is said, there’s no special day for safety, because safety is everyday and universal; let’s quickly make up our minds to ensure that 2016 will be a year that focuses on everyone’s safety and gives every soul the liberty to live freely and fearlessly, turning freedom into a living reality.

On that note, here are four important safety resolutions that must be made by everyone—

1. Always keep your near ones updated about your plans

Yes, the world is progressing from antiquated norms and people are being vocal about their lives. Use this progress to the best of your advantage and start being a little more vocal about your everyday life with your family and friends. Being secretive isn’t a bad thing and you are totally entitled to maintain your personal space, but when it comes to safety, you should let those around you know, where you are so that you can always be sure that your loved ones are aware of you in case the situation demands it.

2. Buy a safety enabler

Technology speaks volumes and the present as well as the older generation is becoming tech savvy day by day. Use this resource in an optimum way and grab hold of a safety enabler now! Safety enablers are not just smart devices decked with latest technology, but are extra smart weapons that you can freely carry with yourself, anytime, anywhere! Their tracking, emergency services and a list of other functions make them a must have for every individual belonging to the 21st century!

3. Don’t disclose too much of your life on social media

While point 1 asks you to let your close ones be aware of your whereabouts, this one is about knowing the difference between the real and virtual world. A person can be anything on the internet, a contrast to what s/he might be in real life. Your task is to demarcate them and ensure that the virtual world doesn’t get too much of a grip of your life, since that way you maybe unintentionally giving out too much information that may prove to be not in your favor later on.

Your social media accounts are the number one platform for any stalker to keep track of you and hence, you need to make sure you share minimum info about where you are and what you do, as the internet is totally anonymous with unpredictable personalities all over.

4. Own your confidence

This one is easier said than done, but that doesn’t imply that it is next to impossible to accomplish. Let the past year be the bygone of being naïve and under confident and embrace the New Year with newly found confidence. It is important to own yourself wherever you go, because it embarks on onlookers that you are capable enough to carry yourself and also protect yourself. If not anything, this does help in keeping some unwanted strangers away from you, and you away from some unwarranted fiascos when it comes to safety.

What’s your safety vow this New Year?

In your list of New Year resolutions, what resolution did you make to ensure you and your loved ones are safe? If nothing, then fortunately, it’s not too late. You can order your own safety enabler AVA NOW and have your safety resolution fulfilled immediately, before even making it.

To purchase from Flipkart, click or you can also visit


Lifesaving safety hacks for women—PART II

Hi there!

A month back we gave you some of the most important safety tips for women that can be of great help in their day to day lives. Well, just like days are endless, so are the measures that one can take in order to ensure one’s safety and well being.

On that note, here are some more safety tips for women that will always be of great help for them, no matter which city or country they are in—

  1. Going for women only floors in hotels


Choose your accommodations wisely. Try making reservations in hotels beforehand rather than arriving at the place and then looking for an accommodation. There are many hotels that run women only floors, try getting one of those.


  1. Own yourself and never let your apprehension show


Own yourself. No, that’s not just a fashion statement but a very prominent one when it comes to maintaining your own safety. The more confident you seem about yourself and your surroundings, the lesser your chances are to become anyone’s target. Always remember: think global but act local.


  1. Safety enablers are your best friends


What’s the use of technology, especially wireless technology if you don’t put it to optimum use in safeguarding yourself and your loved ones? Get a safety enabler that helps your loved ones keep a track of your whereabouts so that you can intimate them earnestly whenever there’s a need to, without fail.


Share your own safety tips with us

What are some of your own safety tips that you would like to give to other women to help them ascertain their security? You can leave your comments below, or follow us on Facebook and participate in our Christmas contest by sharing a safety tip and standing a chance of winning a brand new AVA—your personal safety enabler.

Christmas Contest Terms & Conditions


Contest Terms & Conditions (Facebook)

  1. How to Participate?
  2. i) Like us on Facebook
  3. ii) Answer the contest question in the comments

iii) The winners will be decided by sweepstakes

  1. iv) Three devices up for grabs
  2. v) The contest ends 1st January, 2016 at 11.59 pm


  1. The winners will be chosen solely on the discretion of BMS Innolabs, Bangalore. The decision will be final in all respects and no correspondence shall be entered into. Entry into the promotion is deemed to be acceptance of these terms and conditions.
  2. The company shall not be responsible for any failure to upload or enter the contest due to any network or system or internet error, irrespective of the cause of such error.
  3. The prize is non-encashable, non-refundable, non-transferable and non-extendable.
  4. The company is not responsible for any incorrect, malfunctioning or undeliverable e-mail or postal address provided by a prize-winner. Entering incorrect details (name and email address) will lead to automatic disqualification.
  5. Prize winners will be notified within 72 hours from the time the contest closes which is at 11.59 pm, 1st January, 2016.
  6. Use of any derogatory or vulgar comments/posts/messages will not be accepted and the participant will be disqualified and/or blocked.

8.Prizes will be couriered to the winners once the necessary details have been received.


Safety enablers changing safety dynamics in India

The safety of yourself and your loved ones will always remain a prime concern to you, no matter which country you are in and what’s the safety for women quotient in that place.

India has always been a center of controversies, charges, beliefs and events, when it comes to women safety, where many have defended its norms, and many have blatantly refuted them, blaming them for the occurrence of any mishap concerning women, where their safety had been or had been on the verge of being jeopardized.

While reaching a proper veracity in the sector of women safety is undoubtedly quite far from turning into a living reality, it is beyond doubt that with technology coming into fore, a lot has changed for the better and in the years to come, there will positively be some more welcome changes to witness for us, where women can in their truest sense, enjoy the words empowerment, liberty and fearlessness.

Coming to technology, in the arena of women safety, safety enablers have proved to be great assets, which are not just weapons to ascertain one’s safety, but also a guide and companion that gives one the assurance that it is okay to be yourself and step out, do your thing, regardless of the time, and place.

Safety enablers have most certainly inculcated it in the minds of many women that their lives need not be confined within perimeters, just because some people quote words like “late night,” “too dark,” or “unsafe” with great stress, making them sound like imposters.

The easy design and operational functions make safety enablers easily accessible for all women, regardless of their age. To top it all, their pocket friendly sizes are an added advantage since one can easily carry them anywhere. The GPS tracking features on the device help you stay connected to your loved ones 24×7 and at any time, any moment if you feel a little caught up in a situation you don’t want to be in, you are just a click away from alerting your family and friends about it.

With technology progressing every day and wireless facilities flourishing further, safety enablers are getting decked up with even more fascinating features, such as ones where you can alert emergency services like fire department, police, suicide helpline, etc, in just one click.

With such ease and loads of power that these safety enablers have for you to use, it won’t be wrong to anticipate that the safety dynamics of the country are bound to change for the better, and with the increasing penetration of technology in the Indian market, it will be sooner and hence, the better.

Did you get your safety enabler yet?

So have you taken the optimum advantage of technology and gotten yourself and your loved ones a safety enabler? If not, then simply click this link  and order your personal safety enabler AVA, NOW!


3 Major Tips to Stay Safe If You’re Going to a Big Christmas Party

It’s that time of the year, the time that everybody waits for but surprisingly get so shocked that it has come around so quickly. Emotions are high and excitement is definitely higher, with Christmas sales and food on offer at every second store. It truly is the season to be jolly.

Many of us probably have Christmas parties planned and finding that perfect little black dress is the number one priority when roaming around the stores.

Although Christmas parties are all about reunions and fun, there are a few things that you should be aware of if there are a lot of new faces around. Here are three essential tips to ensure that your night goes off without any problems

  1. Keep your drink with you at all times

Always make sure that you have your beverage with you or in your line of sight to prevent any unwanted additions. Spiked drinks are becoming increasingly potent and can ruin your evening even before it starts. Plus, you don’t want something added that may leave you in a state of vulnerability.

  1. Leave with the person or people you came with

The one thing about plans is that they are always subject to change, especially at a Christmas party. To make sure you don’t cause panic at the end of the night, leave with the friends or family you turned up with or at least let them know that there is a change in the plan.

  1. Don’t talk to strangers

This one is probably one you’ve heard many times from your parents and other family members. You never really know the intentions of some people, even more so when you’ve never met them before. This doesn’t mean don’t mingle, more like be weary of who you are mingling with. Many random people turn up for these parties claiming to know someone or the other, but actually they’re there for the free food and possibly try their luck.

No Issue if you carry AVA

Having a personal assistant there with you is always a good thing especially if that assistant is AVA. You’re safety is the most important thing. Don’t let someone ruin your festive celebrations. Take AVA along. A keepsake to keep safe.


3 reasons you should gift AVA to your loved ones this Christmas

Festivals are about celebrations, positivity, sharing and caring. Decorations, fun, and gifts form an integral part of festivities, and while it is always a splendid feeling to see a smile on your loved ones’ faces after you gift them something, it is an absolutely an equally gratifying feel to know that your loved ones are safe and protected.

On that account, here we give you three important reasons why you should gift AVA to your loved ones on this exquisite and beautiful festival of Christmas—

  1. It is the best way to start the new year

New years are always about new beginnings, forgetting the oddities of the bygone year and looking forward to positivity, new memories and success in your endeavors. In a nutshell, it is all about vouching for only positive vibes. What better way to ensure the first step towards positive vibes other than ascertaining people’s safety?


  1. AVA is not bound to age groups, it is a gift you can give to anyone and everyone

While electronic gadgets make a great gift for all festivals, their ease of access varies and hence, many find them inconvenient to be gifted to people who belong to the older generation. However, with AVA, one doesn’t have to worry about convenience and age groups, since its friendly interface and easy accessibility makes it suitable for all generations. You can gift it to your 13 year old daughter as well as your 50 year old mother.


  1. AVA lets you keep a tab on your loved ones, no matter where they are

Safety is the fundamental concern. With AVA, you can always stay informed about your near and dear ones. It takes only one click for AVA to trigger an SOS that lets out your geographical information and call for help to all your emergency contacts. Not just that, AVA understands your concerns during times of need and hence comes with a SCREAM feature, activating which helps you garner the attention of the crowd whenever you feel your safety is threatened by someone or something.


Gift Safety this Christmas

To ensure your personal safety as well as the safety of the ones who are too dear to you, #GiftSafety to them, this Christmas. To order your AVA, simply click on this link:


International Women’s Safety Day

They say that empowering women is the most vital element of empowering and developing a country, and women empowerment can only turn into a living reality if first and foremost women are safe in a country.

Violence against women has shocked, struck and impacted everything globally for ages now, and yet the issue still continues to be one of the major concerns of the world. The concept of 25th November being celebrated as International Women’s Safety Day actually has its roots from the year 1960, when due to their political activism the sisters from the Dominican Republic were brutally assassinated.

The tragedy reflected nationwide shock in America and the sisters, commonly referred to as the “unforgettable butterflies” soon became a significant symbol in history to denote how much women suffered in the hands of men and society as a whole. Since then, the 25th of November has become a prominent date in the calendar to not just commemorate the lives of the sisters but also promote women’s safety.

The United Nations General Assembly adopted a new resolution to celebrate this day as an international day for the elimination of violence against women, in 1999. And gradually, the 25th of November became registered in the calendars as the International Women’s Safety Day.

While Valentine’s Day is the day you express your love and affection towards your loved ones, it doesn’t mean it is the only day you can do that, similarly, it isn’t that November 25th is the only day to acknowledge the reason and need for women’s safety in the world. The need for safety is perpetual and indispensable. The best a country can achieve is by acknowledging this fact and taking steps to ensure that the safety and security of women is maintained.

Analytically, issues like gender gap, gender discrimination in India has certainly improved over the last few decades, but we cannot deny that when it comes to safety, there still is so much to be done.

Safety according to you?

What is safety according to you? What do you think can be and should be a valid step in the country to ensure that the women here are safe? Do leave your comments below! You can also follow us on Facebook and Twitter.



3 important safety hacks for women that really are a lifesaver

It’s true that responsibilities are a part of life and one has to fulfill them, and it is equally true that your first responsibility is towards yourself, as if only one can fulfill the responsibility towards oneself can s/he do it for others too. On that note, here are some important safety hacks for women that can help them fulfill their first and foremost responsibility of safety towards themselves—

1. Avoid sitting in the car for too long if you are not driving

Many women tend to sit for a long time in their cars after work, shopping or just buying grocery, striking off items from the check list, talking on phone, fixing their hair, adjusting make up or simply looking into their to-do list. Avoid doing so. You might not notice but some predators can make you an easy target by just observing you for a while before forcing himself into your car through the passenger seat and coaxing you to do as he says.

2. Be extremely careful with your social media check-ins

With the sudden surge of geological updates every second on social media, social networking sites like Facebook, Foursquare, Twitter, have become a great platform for one to stalk people rigorously. Hence, it is important that you keep in mind that your stalkers can keep a track of your location through your social media check-ins. The wise thing to do here is check-in to places when you are leaving, and not when you enter there. That way, even if one were to stalk you through that, you will be already gone from the place before your stalker made an entry.

3. Always try taking the elevators rather the staircases

Recent studies have revealed that staircases in tall buildings are one of the prime spots where women are assaulted or face some or the other kind of sexual harassment. Hence, it is wiser to always opt for elevators in residential buildings as well as offices.

Share your tips with us

For more updates relating to safety and security, stay tuned. If you have your own share of safety tips that can help others, feel free to share them with us. You can comment below, and also connect with us on Facebook, Twitter and Instagram.